Carla Gordon

Carla Gordon is a highly experienced marketing professional with a strong background in CRM strategy and campaign management. Currently serving as a Senior CRM Manager at Reed.co.uk, Carla drives new business revenue and customer retention through strategic and tactical campaign approaches. Previous roles include CRM Lead at BBC Maestro and CRM Manager at ITV, where Carla contributed to brand awareness and subscriber growth through data-driven insights and multi-channel CRM campaigns. With earlier experience at News UK and various internship roles, Carla holds a Mini MBA in Marketing from Marketing Week and degrees in Law and American Studies from The University of Law and The University of Manchester, respectively.