Robert Ripley is a seasoned professional in the fields of finance and decentralized finance (DeFi), currently serving as a DeFi Strategy & Operations Analyst at Reserve and as the Founder of Tunebook. Previous roles include DeFi Analyst & Educator at Decentralized Masters, where Robert developed educational content and analyzed market trends, and Key Advisor for Punchline Audio Authentication, contributing to strategic business and tokenomics initiatives. Robert's expertise extends to participation in the Global Blockchain Business Council's Global Standards Mapping Initiative and experience as a Business Analyst at Carlson Financial Management. With a solid foundation in geography and digital media from TripAdvisor, complemented by degrees in Finance and Blockchain in Business from Portland State University, Robert combines analytical skills with a passion for blockchain technology and strategic growth.