Micah Litow

Micah Litow is the current advisor at RetMap, Inc. and was previously the Chief Marketing Officer at NanoCytomics, LLC from June 2017 to December 2018. Before that, Micah was the Healthcare Practice Lead at IA Collaborative from May 2015 to May 2017 where they were responsible for a $22 million P&L for stains and glass product categories. During their time there, they successfully executed a premium glass GTM strategy including customer usage studies, customer testimonials, reference accounts, and a marketing campaign; achieved 53% YoY growth vs. 18% prior year. They also launched a $4 million diagnostic stain product and developed sales capabilities in the stains product category via a new sales compensation plan, refined marketing tools and global sales training; which resulted in over 5x market growth rate.

Micah Litow's educational career started with a B.S. in Biomedical Engineering from Case Western Reserve University. Micah then went on to get their MEM in Biomedical Entrepreneurship from the same school. Finally, they completed their MBA in Health Enterprise Management, Finance, and Marketing from Northwestern University - Kellogg School of Management.