Greg Larsen

Greg Larsen is a seasoned professional with over 15 years of leadership experience in sales and revenue operations. Currently serving as the Founder of Catalyst Sales Consulting, Greg provides fractional go-to-market strategy and operational consulting for clients ranging from startups to multi-billion dollar unicorns. As an Advisory Board Member for Revenue Operations Alliance, Greg contributes to the redefinition of professional development for high-growth organizations. Previous roles include VP of Revenue Operations at Eltropy, where Greg enhanced digital engagement for financial institutions, and VP of Global Revenue Operations at Straker, facilitating significant growth and team integration. Greg's early career featured notable positions at Lingotek, InsideSales.com, and Qualtrics, with a focus on driving revenue growth and managing sales teams effectively. Greg holds a BA in Business Management and Leadership from Southern Virginia University.