Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.

Sports

Right Formula

Robin Fenwick

Reza Felayati

Nicola Russo

Peter Hamilton

Jess Hayes

Luke Moss

Barry Parker

Gary Brosnan

Rick Cuellar

Ashlee Huffman

Shelly Khan

The Partnerships and Commercial Team at Right Formula is responsible for identifying, negotiating, and managing strategic sports sponsorship opportunities. They work collaboratively with global brands and rights holders to ensure partnerships are effectively activated and deliver measurable, impactful results. This team drives commercial strategies, oversees relationship management, and ensures that sponsorship initiatives align with the clients' business objectives.

Partnerships and Commercial Team

Accounts Management

Marketing and Creative

Communications Team

Partnerships and Commercial Team

About

Team members

Other teams at Right Formula

Accounts Management

Marketing and Creative

Communications Team