Fio Matta Alejo

Fio Matta is a seasoned professional in experience design and innovation with extensive leadership experience across various sectors. Currently serving as Gerente de Innovación and Head of CoE Digital Experience at Rimac Seguros y Reaseguros since September 2022, Fio previously held significant roles at Alicorp, including Experience Design Executive Manager and Experience Design Manager, from January 2019 to September 2022. Fio has contributed to academia as a professor of Lean UX at Universidad Peruana de Ciencias Aplicadas and UTEC. Prior experience includes leading UX efforts during digital transformation at Belcorp from July 2005 to December 2018 and working as a Marketing Specialist at EY. Fio's educational background includes a Master’s degree in Project Management from Istituto Europeo di Design and studies in Web Design and Digital Communication at College of DuPage, complemented by advanced learning at Northwestern University.