Sijie Chen

Sijie Chen is a seasoned media professional with extensive experience in digital and social media strategy within luxury brands. Currently serving as Head of Global Media at RIMOWA, Sijie Chen leads global brand media strategy and campaign executions across multiple channels. Prior to this role, Sijie Chen was Head of Social Media at Christian Dior Couture, overseeing paid and owned media strategies, managing international campaigns, and coordinating content across 21 social accounts. Earlier positions included roles at Hermès International, TEAMINSIDE, Martell Mumm Perrier-Jouët, Chanel, Louis Vuitton, and DuPont, showcasing a strong background in digital project management, community engagement, and analytics. Sijie Chen holds a Master in Management with a marketing specialization from ESCP Business School and a Bachelor’s degree in French Language and Literature from Beijing Foreign Studies University.