Robert E. Goff

Robert E. Goff has more than 40 years of experience in the health care industry, Robert E. Goff is a recognized expert in care delivery, organization, and financing. His career spans a wide range of leadership positions as a hospital administrator, managed care executive, consultant, regulator, and association executive. He’s held an academic posting as an adjunct professor in Managed Care and Healthcare Strategic Planning at the New School University, NY. He’s a frequent lecturer to physicians and community organizations. As an entrepreneur, Goff has been responsible for the development of numerous health care businesses, including one of the first for-profit HMOs in New York State, one of the earliest physician practice management companies, a chain of urgent care centers, the first network model Medicare and Medicaid managed care plans in a secondary market, plus provider-based health care business initiatives. Goff recently retired from service as Executive Director and CEO of University Physicians Network, LLC (UPN) in New York City.