Yasmin Shawa

Yasmin Shawa is a skilled consultant with experience in public sector projects within Saudi Arabia and the Gulf Cooperation Council. Currently at RISE since January 2021, Yasmin focuses on strategy reviews, research, and delivering recommendations for various industries, emphasizing commercialization and public-private initiatives. Previous roles include part-time online copywriter at Genesis Middle East, where Yasmin crafted marketing content and managed multiple client projects, and senior account executive at MullenLowe MENA, overseeing major campaigns for L'azurde. Yasmin's education includes an MBA from the American University in Dubai and a Bachelor's degree in Marketing from Prince Sultan University.