Jeff Novinger

Jeff Novinger is an experienced leader in the food and beverage industry, currently serving as President of Canadian Operations at Rise Baking Company. Novinger has held significant roles including Board Member and Vice Chair at BC Food & Beverage, and President & CEO at PBF Pita Bread Factory Ltd. Previous experience includes serving as Vice President for Costco National & Western Canada Customer Business Team at both Bimbo Canada and Canada Bread Company, Limited, along with various senior director and director roles in retail sales. Novinger's educational background includes studies at the University of Victoria and participation in The Landmark Forum and The Landmark Advanced Course.