Julien Lapalus

Julien Lapalus is a marketing professional with extensive experience in digital acquisition and traffic management across various renowned companies. Currently serving as Responsable Acquisition at Ritz Paris since June 2024, Julien previously held the position of Responsable Acquisition Digitale at LANVIN, where responsibilities included defining the acquisition strategy for the e-commerce site lanvin.com targeting the US and Europe. Prior roles include Digital Traffic Manager at Aigle, where strategies for paid and organic acquisition were developed for the international e-commerce site, and Responsable Acquisition Digitale at MisterFly, focusing on traffic increment and online sales. Julien's background also encompasses digital marketing management at Meltour, community management consulting for major brands at 910, and strategic planning at both Mazarine and Leo Burnett. Educational credentials include a Master's degree in Publicité, Communication & Marketing from CELSA Paris-Sorbonne, alongside degrees in Information and Communication and History from the Université Sorbonne Nouvelle and Université Paris Cité.