Matt Soldan

Matt Soldan is a seasoned executive in brand and communications with over 20 years of experience in the advertising industry. Currently serving as Senior Director of Brand and Communications at Rivian since April 2019, Matt has played a pivotal role in shaping the company's narrative and collaborating with its founder and key executives. Prior to Rivian, Matt held the position of Executive Creative Director at GTB for Ford North America, overseeing significant creative campaigns within a $1B+ media spend. Additional experience includes leadership roles at McCann Worldgroup Italy for Chevrolet Europe, Fallon for Cadillac, and McCann Erickson for General Motors, where corporate messaging strategies were developed, particularly during the company's bankruptcy recovery. Matt's career began in various creative positions at notable agencies. Matt earned a degree from Michigan State University (1993 - 1997).