Keerthivasan K is a Senior Market Research Analyst at Roche since August 2024, following a successful tenure as a Senior Consultant at ZoomRx from January 2020 to August 2024. During the time at ZoomRx, Keerthivasan led market research initiatives in the hematological and oncology sectors, managed the launch of key products, and received multiple recognitions, including the 'Xtraordinary ZoomRxer' award. Additional roles at ZoomRx included contributing to patient segmentation studies and enhancing team capabilities through training programs. Prior experience includes project management roles at Bonfiglioli, focusing on prototype development and leading teams for innovative hydraulic solutions. Keerthivasan holds a Bachelor's degree in Automobile Engineering from Satyabama University, completed in 2018.