Elevated Brands Group is a leading home decor e-commerce platform in the mid to high-end segment of the market. Our flagship brand, Rugs Direct, was founded in 1998 and is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. Rugs Direct partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh, Surya and more, to offer a curated assortment of products on rugsdirect.com that prioritize quality construction, materials, and design. We provide our users with easy ways to shop for the perfect area rug, including a ‘see this rug in your room’ interactive feature and a ‘design finder’ quiz.
 
In 2022, Elevated Brands Group acquired Lightopia, an omnichannel retailer of contemporary lighting serving residential customers and trade professionals. Together, our two brands are well-positioned to meet our customers' needs across product categories in the mid- to high-end segment of the home furnishings market while providing education and inspiration throughout their shopping journey.

E-Commerce

Home Goods & Services

Retail

Elevated Brands Group

Myles Felsing

Robin Williams

Ken Vick

Sharon Gautschi

Brittany Rickett

Bill Martin

The Leadership Team at Elevated Brands Group drives the strategic vision and operational excellence of the company, overseeing key areas such as sales, merchandising, and overall business development. Comprising top executives, including the CEO and Executive VPs, this team collaborates to enhance brand positioning, optimize product offerings, and ensure a seamless customer experience across both Rugs Direct and Lightopia, ultimately fostering growth in the mid- to high-end home decor market.

Leadership Team

Merchandising Team

Marketing Specialists

Leadership Team

About

Team members

Other teams at Elevated Brands Group

Merchandising Team

Marketing Specialists