Khalifardi Utama is an experienced professional with a strong background in ecommerce and content management. Currently serving as the Onsite Ecommerce Lead at Ruparupacom since November 2016, Khalifardi oversees multiple business units' ecommerce channels, coordinating marketing efforts and analyzing performance metrics to enhance sales. Previous experience includes a role as a Web Content Manager at Ruparupacom and as a Content Writer for KASKUS Networks, where Khalifardi produced diverse marketing content. Earlier career experience at MNCTV as a Creative Officer involved generating ideas for television programming. Khalifardi holds a degree in Communication Science, Media and Journalism from Universitas Gadjah Mada, and completed pilot training at NAM Flying School.