Ruralco are your farming cooperative offering competitive pricing for your farming business and a complete solution with personalised advice, on farm, instore or online. We make your farming life easier with the convenience of one card to use with one statement for consolidated spend and improved cashflow. Use your Ruralco card with our vast network of card suppliers and save more on everyday items for your farming business.
We offer competitive pricing with real value to meet the needs of your farming business and your family.

Experts in agriculture since 1963, providing a complete solution with personalised advice, on farm, instore or online. 


Real people do amazing things.

In 1963 a group of farmers formed the co-op that would become Ruralco. They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision.

We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living from agriculture. Then we do what we can to make life a little easier, helping to support a sustainable future for New Zealand farming.

We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We care about tomorrow.

And with the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities.


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