Nicole Haboosheh

Nicole Haboosheh is an experienced professional in experience design and market research, currently serving as Head of Experience Design Research at Sainsbury's since January 2022. Prior to this role, Nicole held multiple key positions at Kingfisher plc, including Head of UX Research and Service Design, and Head of UX Research from January 2019 to December 2021. At Capital One, from June 2011 to December 2018, Nicole served as Lead Design Researcher and Lead Researcher for Consumer & Market Research. Other notable roles include Research Manager for UK & International at Betfair, Global Market Research Manager at DHL Express, and various positions at MD Analytics and the Centre for Digital Imaging & Sound. Nicole holds a BCOM in Marketing from The University of British Columbia and studied at Erasmus University Rotterdam.