James Stafford

James Stafford, M.Econ., is a seasoned contributor and author in the fields of technology and CRM, currently writing for CMSWire, Revenue Enablement Society, and RevGenius since January 2024, while also authoring a tech and CRM book and engaging in public speaking. With prior experience as the founder of GTM and leadership roles at Demandbase and Pegasystems, including VP positions and strategic consulting, James has developed expertise in B2B go-to-market strategies, sales intelligence, and marketing automation. Educational credentials include an MA and BA with honors in Economics from the University of Maryland.