Anna Fisher

Chief Marketing Officer, Spiff at Salesforce

Anna Fisher is the Chief Marketing Officer at Spiff. Anna is responsible for shaping corporate brand and strategy and developing the lead generation, digital, advertising, and demand generation programs to support it.

Fisher is a proven marketing and sales leader, having managed revenue marketing programs through two acquisitions and an Initial Public Offering (IPO) in nearly a decade in marketing leadership roles at ZoomInfo. During her tenure at the company, Fisher most recently served as Vice President of Marketing. In her role heading up brand awareness, lead generation, product and customer marketing, she helped guide ZoomInfo through its merger with DiscoverOrg and saw the company through its IPO in June 2020. During her eight years at the company, Fisher was instrumental in ZoomInfo’s 2,000 percent growth as it matured from a tactical tool for sales reps and marketing managers to a strategic offering for Chief Revenue and Marketing Officers.

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