Chanelle Martin

Chanelle Martin is an experienced programmatic consulting professional currently serving as the Director of Programmatic Consulting at Samba TV since September 2022. Prior to this role, Chanelle held positions at Amazon as a Programmatic Solutions Consultant, where responsibilities included driving the evolution of Amazon Advertising Self-Service DSP, managing client relationships, and leading global webinars. Chanelle's career also includes a managerial role at GroupM, overseeing programmatic accounts for major clients such as Dell and Canon, where achievements included increasing quarterly ROAS and client engagement. Earlier experiences feature positions at The Exchange Lab, Target Live, and Bloom Ads, contributing to expertise in media planning, campaign optimization, and cross-channel advertising strategies. Chanelle holds a Master of Arts in Brands, Communication and Culture from Goldsmiths, University of London, and a Bachelor of Arts in Integrated Marketing Communications from the University of Nevada-Las Vegas.