Laura C.

Laura C. is an experienced professional in category management and strategic insights, currently serving as a Senior Category Manager at Samworth Brothers since November 2024. Previously, Laura held the position of Head of Category & Insight at Westland Horticulture Ltd from June 2019 to November 2024, focusing on market data analysis to support sales growth across various retail sectors. Additional roles include Senior Buyer/Category Head at Grape Tree and Poundland & Dealz, as well as Senior Category Manager at Holland & Barrett, where Laura was responsible for comprehensive category strategies and cross-functional collaboration. Laura's early career at The Midcounties Co-operative included responsibilities related to ethical sales management, and multiple positions at Tesco provided foundational experience in retail. Laura obtained a Bachelor's Degree in Medieval and Modern History from the University of Birmingham.