Lee Hebditch

Lee Hebditch currently serves as the Director of Global Franchise Operations at Sandbox VR since December 2022. Prior experience includes roles as the International Licensing & Franchise Executive at Peacocks, where responsibilities encompassed managing the Franchise and Licensing business within the EWM Group's growing international infrastructure, and as an International Licensing Executive at both Austin Reed Group and Viyella. Previously, Lee held the International Licensing Executive position at Jaeger and served as the International Acquisitions Manager at Edinburgh Woollen Mill. Throughout these roles, Lee has collaborated closely with executive leadership to drive growth and support commercial and marketing initiatives across various brands.