The SanoRice Group is an innovative, reliable, 100% private label manufacturer of cakes & snacks based on a popping process.  With an annual production of more than two billion cakes & snacks, and a double digit annual sales growth rate,  the SanoRice group is the largest manufacturer in Europe and strives to become global market leader.  The SanoRice Group currently consists of SanoRice Holding BV and three manufacturing facilities: SanoRice Netherlands BV, SanoRice Belgium NV and SanoRice Italia SrL.
 
With over 20 years of international experience, we export to more than 100 business partners. Our customers vary between supermarket chains, importers, agents and some of the best known brands located in more than 40 countries. From Europe to the Middle East, New Zealand or the USA, our products can be found all over the world!

We aim to offer the largest product portfolio to our business partners, while adhering to the highest international food, quality and (food)safety standards. Therefore  product development is an important pillar in our success. We continuously research and develop new product concepts ourselves or in close collaboration with our partners. 

At SanoRice we stand for innovation, professionalism and integrity. This is being realized by offering an exciting work environment for all our employees within state of the art production facilities.

Consumer Goods

Food & Beverage

Manufacturing

Packaging Services

SanoRice Holding B.V.

Witte van Cappellen

Jelle van Doren

Marcel van der Zijde

Andrea Albuzza

Rob Janssen

Jan van Den Bosch

Mandy de Water

Arend van Doorn

The Leadership Team at SanoRice Holding B.V., comprising the Chief Executive Officer, CFO, and Chief People Officer, is responsible for setting strategic direction, overseeing financial performance, and fostering a positive organizational culture. They ensure the company meets its innovation, quality, and safety standards while driving business growth and maintaining strong relationships with global partners.

Leadership Team

Finance and Procurement

Project and Development Team

Leadership Team

About

Team members

Other teams at SanoRice Holding B.V.

Finance and Procurement

Project and Development Team