Vignesh Danasekaran

Vignesh Danasekaran is an experienced professional in model development and data analysis, currently serving as a Senior Associate at Santander Consumer USA since February 2019, with prior roles including Associate and Senior Data Analyst. Vignesh formerly worked as a Marketing Data Analyst at Digicel Group, where responsibilities included developing dashboards, analyzing digital KPIs, and measuring campaign effectiveness. Earlier experience includes a role as an Associate Software Engineer at Accenture, where significant contributions were made in ETL processes, predictive modeling, and business intelligence solutions. Vignesh started a career as a Data Analyst Intern at Integral Coach Factory, focusing on dashboard development and data analysis for procurement processes. Educational qualifications include a Master’s Degree in Management Information Systems and Services from The University of Texas at Dallas and a Bachelor’s Degree in Production Engineering from PSG College of Technology.