Catarina Távora

Digital Product Owner | Digital Transformation Unit at Santander Portugal

Catarina Távora is a seasoned digital marketing and product management professional with extensive experience across various sectors. Currently serving as a Digital Product Owner within the Digital Transformation Unit at Santander Portugal, Catarina applies Agile methodologies with a focus on continuous learning and project management utilizing Jira. Previously, Catarina held several senior roles at Portugal Homes - Harland & Poston Group, including Digital Marketing Director for EMEA, where responsibilities encompassed leading digital marketing initiatives, budget management, and performance reporting across multiple brands. With a robust background in digital strategy, performance management, and agency collaboration, Catarina's career spans positions at notable companies such as BIZAY, TAP Air Portugal, and Grupo Visabeira. Educational qualifications include a Master's degree in Marketing and Advertising and a Professional Diploma in Marketing Management from London School of Business and Finance, alongside a Bachelor's degree in Media Studies from Universidade Católica Portuguesa.

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