Lyn Antonette Reyes

Lyn Antonette Reyes is a seasoned executive with extensive experience in sales enablement, digital innovation, and business management across various technology companies. Currently serving as VP and Global Head of the Digital Academy at SAP since May 2016, Lyn has previously held roles such as Director of the Digital Sales Academy and Cloud Commercial Business in the Asia Pacific Japan region. Prior to SAP, Lyn managed commercial sales and partner initiatives, and has demonstrated leadership as Vice President for Emerging Markets at Thakral One, overseeing Microsoft's business across Southeast Asia. Lyn's career includes significant contributions at Microsoft, where the Microsoft Dynamics ERP and CRM business was successfully expanded, as well as earlier roles at Geac, IBM, and Fujitsu. Academic credentials include an MBA from the Asian Institute of Management and a diploma in Digital Marketing from Columbia Business School.