Mirva Valldeby

Mirva Valldeby has extensive marketing experience, currently serving as the Head of Nordic & Baltic Marketing at SAP since April 2012, where responsibilities include aligning marketing strategy with revenue goals and focusing on demand generation and account-based marketing. Prior to this role, Mirva held various leadership positions at SAP and its subsidiary Sybase, managing marketing teams and strategies across the Nordic and Baltic regions, as well as the EMEA region. Mirva's career began in marketing at Progress Software and Eltel Networks, and includes roles at Linklaters and BT. Mirva holds a Master's degree in Economics with a focus on International Marketing from LUT University and a Master in Management from SKEMA Business School. Recognized for excellence in marketing, Mirva has received multiple awards, including the Market Unit of the Year for the EMEA region in 2014.