Flo Williams

Flo Williams is an accomplished professional in women's sports and marketing, currently serving as the Director of Women's Sport at MATTA since April 2022, where the focus is on driving innovation and challenging societal perceptions in women's sports. Previously, Flo held the position of Women's Sports Lead at MATTA, aiming to elevate the organization's global influence in women's sports through authenticity and equality. Flo has also played as a Premiership Rugby Player for both Saracens Group and Wasps Rugby from 2018 to the present. Additionally, Flo founded The Perception Agency in 2019 to transform the marketing landscape for women's sports and support female athletes' careers. Earlier career experiences include roles as an Account Executive at Mindshare and a Design and Communications Coordinator at City University, complemented by a background in graphic design. Flo's educational qualifications include a 2.1 degree in Graphic Communications from Loughborough University and a Foundation degree in Art & Design from the University for the Creative Arts.