Beth Kasson

Beth Kasson is a seasoned marketing professional currently serving as Principal Global Content Marketer at SAS since April 2022. In this role, Beth Kasson supports Global GTM teams by creating engaging content, identifying content gaps, managing third-party content creation, and recommending strategies for digital channels. Prior to this, Beth Kasson worked at SAS Institute for over two decades, starting as an Account Executive and transitioning to a Marketing Specialist. Beth Kasson holds a Bachelor of Arts in Marketing from Michigan State University.