Abby Sheppard is an experienced marketing professional specializing in eCommerce and digital marketing. Currently serving in a channel marketing role at Sawgrass Ink since April 2024, Abby previously held the position of Director of eCommerce at AllWell Beauty, where strategic oversight led to record-high return on ad spend. Past roles include Marketing Manager for eCommerce & Digital at DHC USA Incorporated, where Abby was responsible for comprehensive digital marketing initiatives including campaign execution and website management. Additionally, Abby managed e-commerce operations at Perform Group, LLC®, handling website development and SEO, as well as serving as Digital Marketing Specialist at ROI Research, focusing on market research and strategy development. Abby holds a Bachelor of Arts degree from Franklin & Marshall College.
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