Anna Puhakka

Anna Puhakka is an experienced CRM professional with a robust background spanning various roles in the hospitality and media industries. Currently serving as a CRM lead at Scandic Hotels since September 2023, Anna has previously held positions including Senior Consultant at Curamando, CRM Manager at Birka Cruises, and CRM Specialist at Tallink Silja AB. Anna's career began with positions such as CRM Analyst at Coop Sverige and Svenska Dagbladet, and featured significant responsibilities as Manager Consumer Insight at SAS, where Anna analyzed EuroBonus loyalty program members to enhance marketing communications. Notable earlier experiences include roles in market analysis at Expressen and database marketing at IBC Euroforum. Anna holds a Bachelor’s degree in Business Administration with a focus on Marketing and Global Developmental Issues from Södertörn University, complemented by various certifications from institutions like Schibsted Academy and AddSkills.