Luezia Ferreira

Luezia Ferreira is an accomplished professional in e-commerce and business development, currently serving as the Head de E-commerce & D2C at Groupe SEB since October 2021, where responsibilities include steering e-commerce operations in Brazil and defining strategic visions for various digital channels. Previous experience at FILA involved managing Go To Market strategies across B2C and B2B channels, while at Nike, significant contributions were made as the Digital Leader for key accounts and in category management for Nike Women. Luezia's background includes roles at Unilever and The HEINEKEN Company, enhancing skills in trade marketing, commercial intelligence, and strategic relationship management. Educational qualifications feature an MBA in Marketing and Digital Media from FGV and various extensions in Agile and digital transformation, marking a robust foundation for expertise in digital commerce and market strategies.