Jeanine Cameron

Head Of Content at Seen

Jeanine Cameron has a diverse work experience in various roles within the media industry. Starting in 2002, they worked as a Reporter and Documentary Producer at ETV, where they covered major news stories and completed a documentary series on Nelson Mandela. Jeanine then moved on to CNBC Africa as a Producer, where they managed a team and produced a highly rated news and business television show.

In 2008, Cameron joined Press Association as a Senior Video Journalist, filming and editing news stories for UK news websites. Jeanine later became an Assignments Editor at eNCA in 2011, leading a team of journalists and overseeing HR processes. During this period, they also completed the Bloomberg Media Initiative Executive Training Program in Financial Journalism.

Cameron then transitioned to Irvine Partners in 2016, taking on the role of Managing Director and leading a team of account managers and directors. Jeanine was responsible for overseeing key clients, leading creative campaigns, securing new business opportunities, and managing crisis communications.

From 2018 to 2021, they worked at ETV again, this time as a Program Editor and Executive Producer. In this role, they played a key role in building a news channel from scratch, making decisions on stories, interviews, and ensuring factual accuracy. Jeanine managed a team of 14 and was accountable for the nightly bulletins.

Most recently, Cameron joined Seen in 2022 as the Head of Content. In this role, they manage over 10 Snapchat shows, targeting the American youth demographic. Jeanine'steam has achieved impressive results, reaching 1 billion views and delivering content to over 7 million subscribers. They utilize AI technologies and are pioneering the use of AR in journalism.

Overall, Jeanine Cameron's work experience showcases their expertise in content creation, journalism, management, and strategic planning within the media industry.

Jeanine Cameron attended Stellenbosch University from 1998 to 2001, where they obtained a BA (Hons) degree in Film and Media. Jeanine also earned a B.A degree in English during the same time period at the same university.

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