Selek's mission is to create value between supplier and customer.
We work responsibly with selected suppliers, where we have built
a good and strong long-term cooperation which ensures that,
we are able to deliver the right products and competitive prices to our customers.
At Selek we develop our own special brands, resell strong external brands and offer private label.
Selek is today a strong organization in the Nordic and European markets,
With dedicated employees working with high professionalism, experience and know-how.

Selek's history - 45 years as a supplier of consumer electronics and accessories.
1973 Selek was founded in Sweden
1983 Invirgo was founded in Sweden
1990 LIFT was founded in Norway
1993 Bandridge Denmark was founded in Denmark (AV-LINE)
1993 Selek Sweden merges with Invirgo
1996 Selek Norway was founded after LIFT Norway acquired Selek Sweden
2001 Bandridge Denmark becomes Selek Denmark
2005 3S Company A/S is founded. Logistics Center for Selek Group based in Aalborg.
2007 Supply Forum became a subsidiary of Selek Denmark
2010 Selek's own brand Sinox became a reality. First with TV fittings, later also cables etc.
2011 Sinox Europe A/S was launched at IFA in Berlin.
2013 Selek Group takes over ITSKINS distribution in Europe.
2015 China office established 
2017 MISFITS Industries Europe Founded - OEM Solution Concepts.

Selek customer service and distribution are centrally located in Aalborg - Denmark
from which we honor high service, fast and secure delivery.
Our export department is located in Tring Herts - UK.


Consumer

Consumer Goods

Electronics

Retail

Selek Group

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