Olivier Barth currently serves as the Digital Transformation Director EME at Sephora, where responsibilities include defining the digital transformation vision, managing a €25 million program involving 150 team members across 12 countries, and implementing a 360° customer knowledge database. Previously, Olivier founded OB&C Management Consulting and led various retail, transportation, and e-commerce initiatives, with notable achievements in customer journey mapping and launching innovative services. Prior experience includes roles at Accenture, focusing on customer relationship management for major European and global companies, and a marketing and CRM project manager position at Sodexho CCS. Olivier holds degrees from ESSEC Business School and Harvard University.