Service Motor Company is a fifth-generation family owned and operated company that was established in 1916.  We are an Agricultural, Construction, and Lawn & Garden Equipment Dealership.  Service Motor Company has 6 stores located in Northcentral/Northeastern Wisconsin including Dale, Fond du Lac, Green Bay, Stevens Point, Seymour, and Wausau.  We carry the following brands:  Case IH, Case, Kubota,  Skytrak, Claas, Nitro, plus many more!


Mission Statement:
"The Service Motor Company family provides quality people, products, and services to maximize Customer's equipment potential."​

Our Vision:
To provide the ultimate customer experience.

Our Values:
HONESTY - Do what you say, say what you do, and follow through.
DEPENDABLE - Available when needed by co-workers and customers.
TEAM PLAYER - Committed to the whole, not an individual cause.
DEDICATED - Supportive and cooperative.
INTEGRITY - Doing what's right when no one is looking.
EMPOWERMENT - We encourage positive communication between individuals and departments and the exploration, development, and application of new ideas.

Agriculture & Farming

Construction

Service Motor Company

James Sommer

Teams at Service Motor Company

Operations Team