Steph So

Steph So is an experienced marketing and digital strategy professional currently serving as the Head of Digital Experience at Shake Shack since January 2020. Prior to this role, Steph was the Chief Marketing Officer at Extend Fertility, overseeing marketing, digital initiatives, events, and customer experience, and successfully executed a rebranding and website re-launch. Steph's expertise includes leadership positions at Cover FX Skincare, Ralph Lauren, Shopbop.com, and The Estée Lauder Companies, focusing on brand marketing, digital strategies, and omnichannel development. Academic credentials include an MBA from Harvard Business School and a BA in Political Science from Stanford University.