Claudia Fernández Sainz is a skilled professional in people and culture management with extensive experience in customer experience consulting and design research. Currently serving as the People and Culture Manager and Enterprise Sales Lead at Shakers, Claudia addresses talent acquisition and retention challenges within the digital-tech sector. Previous roles include Customer Experience Consultant and Researcher at Banco Santander, where Claudia utilized design and innovation processes to enhance client interactions, and Design Researcher at MOO, focusing on customer needs through a cross-functional approach. Claudia has also contributed to Powers Health as a Temporary Insights Researcher and Strategist, and worked with Designtalent and Designit on employee branding and experience initiatives. Claudia holds degrees in Psychology, Design Thinking, and Design Research from various institutions.