Kimming Yap is a seasoned professional in branding and design, currently serving as the Managing Director at Creativeans since 2012, where the focus is on strategic branding and design across multiple global locations. Kimming is also an Executive Committee Member of the Design Business Chamber Singapore, contributing to the leadership of the nation’s premier multidisciplinary design organisation. Academic roles include Distinguished Professor at Shanghai Academy of Fine Arts and Adjunct Lecturer in 3D Design at Nanyang Academy of Fine Arts. As an author, Kimming shares insights on branding through the book "Are You Brand Dead?", aimed at demystifying brand development. Additionally, Kimming holds a position as Council Member and Chairman of the Lifestyle Industry Group at the Singapore Manufacturing Federation, and has contributed to taxpayer feedback initiatives for the Inland Revenue Authority of Singapore. Kimming holds a Master's degree in Design from Domus Academy.