Laurence P. Birch

Laurence P. Birch is an experienced executive and strategist currently serving as a Faculty member specializing in Strategy and Leadership at Lake Forest Graduate School of Management, while also holding advisory and board positions in various innovative companies. Birch serves as a Board Member for School Health Corporation and is a member of the Board of Advisors for Sharper Sense and Molecula. Previously, Birch was the CEO of Anju Software, driving product quality and innovation in clinical trial solutions, and led Prenosis, Inc. as an Advisory Board Member, focusing on machine learning in health technology. Birch has held significant leadership roles, including President and CEO at Datatrak International, where turnaround efforts resulted in substantial growth and profitability, and at NeoPharm, Inc., managing a crisis after a failed drug trial. Educational credentials include a Bachelor of Science in Finance from the University of Illinois Urbana-Champaign and an MBA from Northwestern University's Kellogg School of Management.