Ashwini Kumar Mishra is an accomplished professional with extensive experience in digital innovation and marketing, currently serving as the Metaverse Lead at Shell since May 2014, where responsibilities include leading Metaverse projects and driving digital interactions. Previous roles include Digital Opportunities Manager, focusing on product ownership and agile prototyping for Shell Retail globally, and OEM Marketing Specialist, managing marketing for a $3 billion business and improving customer engagement. Early career experiences encompassed a significant pilot project for motorcycle oil brand growth and various internships related to marketing and research in prestigious institutions. Ashwini holds a PGDM in Marketing from the Indian Institute of Management Ahmedabad and a B.Tech in Electronics and Communication Engineering from the Indian Institute of Technology Guwahati.