Emma Warrillow is an experienced leader in insights, analytics, and data management, currently serving as Senior Vice President for Insights and Analytics at Shift Paradigm. With a robust background, Emma has held multiple senior roles, including SVP of Research and Data Insights and SVP of Data and Analytics, and previously served as Practice Lead for Analytics at Trendline Interactive. In addition to professional roles, Emma contributes as a Board Member at Interval House and as Chair of the Program Advisory Committee for the Analytics Program at George Brown College. Emma is also an active Council Member of the Insight Council at the Canadian Marketing Association. Academically, Emma holds a Master of Science in Management Science (Operations Research) from the University of Waterloo and a Bachelor of Science with Honors in Mathematics and Statistics from Queen's University.