Michael Helfin

Michael Helfin is a seasoned strategist with extensive experience in technology, digital marketing, and eCommerce. Currently serving as a Strategist in Technology & Strategy Design at Shift Paradigm, Michael focuses on technology stack assessments and growth strategies. Previous roles include Growth, Digital Marketing & eCommerce Lead at Archer Marketing, where responsibilities encompassed growth marketing and business optimization for diverse clients. As a CRM Strategist at Ragnarok, Inc., Michael developed digital marketing strategies, while earlier positions at Belly Bandit and Oro Alexander Inc. involved overseeing comprehensive eCommerce and marketing efforts. Michael's career began as a National Sales and Marketing Manager at Zeon U.S, Inc., followed by experience in venue marketing at Spectra. Michael holds a degree from Kent State University obtained in 2008.