Marketing

The Marketing team at Shopbop is responsible for driving brand awareness, customer engagement, and revenue growth through strategic campaigns and innovative use of various media channels. They manage social media, email marketing, and influencer partnerships while optimizing site performance through SEO and affiliate marketing. The team also focuses on creating compelling editorial content, styling guidance, and executing brand activations and partnerships to enhance the user experience and uphold Shopbop's global reputation in the fashion retail industry.