Prin Samalapa

Prin Samalapa is an accomplished professional with extensive experience in growth marketing and management consulting. Currently serving as the Head of Growth, Marketing for Shopee Vietnam since January 2021, Prin leads impactful marketing initiatives aimed at platform expansion and sustainability. Previous roles include Head of Lead Generation, Seller Acquisition, and Seller Incubation at Shopee Vietnam, and Head of Seller Incubation in Thailand, where significant operational and commercial impacts were achieved. Prior to joining Shopee, Prin worked as a Management Consultant at McKinsey & Company, engaging with high-profile clients across Southeast Asia to drive innovation in various business areas. Educational background includes a Bachelor of Business Administration in Finance from Thammasat University, along with studies at WU (Vienna University of Economics and Business).