Vala Vaintraub is an accomplished professional with extensive experience in marketing and operations leadership across various industries. Currently serving as the Marketing Operations Lead at Shopify since February 2022, Vala previously held significant roles such as Head of Operations at Meron Capital and at The Builders, where operations and growth were emphasized. Vala demonstrated remarkable success at Colu by leading global operations and significantly contributing to product adoption in Israel and the UK. Earlier career milestones include the launch of B2B and B2C marketplaces, effective management of sales operations teams, and strategic planning at Cochrane International. Vala's operational expertise was also established at Intel Corporation, starting as an Operations Specialist and advancing to Operations Team Lead. Vala holds a Bachelor of Laws (LLB) and a Master of Laws (LLM) in Intellectual Property Law from The Hebrew University of Jerusalem.