Erika Reid

Erika Reid is an accomplished professional in shopper and category development with extensive experience in consumer insights and analytics. Currently serving as the Shopper & Category Development Director at Shopper Intelligence since February 2022, Erika previously held key positions at Threshold Enterprises, where a new Insights and Analytics function was created, and Bayer, where significant consumer health research projects were conducted. Additional experience includes roles at BRITVIC PLC, Premier Foods, IGD, Ocado, and ACNielsen, contributing to expertise in market trends and consumer behavior. Erika holds both an LLB from The London School of Economics and Political Science and an MBA from the Middlebury Institute of International Studies at Monterey.