Carol Parra

Carol Parra is an experienced professional in customer relationship management, loyalty programs, and marketing strategies. Currently serving at Sicredi since February 2024, Carol previously held various leadership roles at RD, including Diretora de Clientes - Growth & CX and Head de CRM. Prior to that, Carol was the Head de CX & Analytics at Too Seguros and Dasa. Carol's career began at LATAM Airlines as Head de Clientes - CX & CRM and includes significant tenures at HSBC and Itaú Unibanco in senior CRM positions. Carol holds a Bachelor's degree in Industrial Engineering from Escola Politécnica da USP, an Executive MBA from Fundação Dom Cabral, and a postgraduate degree in Marketing from ESPM Escola Superior de Propaganda e Marketing.