Dayane Ferrazza

Dayane Ferrazza serves as the Design Manager and Head of Design at Sicredi since May 2014, leading a DesignOps team responsible for enhancing design techniques and scaling practices across UX professionals. Previously, Dayane held roles as a Senior Product Manager, innovating financial digital solutions and driving digital transformation for the organization's digital account app, Woop Sicredi. Dayane's earlier experience includes strategic planning and process analysis at Sicredi, along with HR and marketing intelligence roles at Grupo RBS. Dayane's academic credentials include a Doctorate in Human Resources Management from the Federal University of Rio Grande do Sul, complemented by a Master's degree in the same field and a Bachelor's degree in Business Administration.