Felipe Feldens

Felipe Feldens is a seasoned executive currently serving as Chief Transformation Officer at Sicredi since January 2023, where efforts are directed towards transforming Brazil's largest cooperative financial institution. Felipe previously held the title of Head of Strategy and Portfolio at Lojas Renner S.A. and was instrumental in launching the Marketplace Renner. Other notable roles include Digital Transformation Executive Director at SKY Brasil, where productivity increased by 150%, and Strategy and Growth Director at Hortifruti, leading eCommerce initiatives. Felipe's extensive background includes directorship roles at 99 and C&A Brasil, where strategic projects and commercial planning were successfully managed. An alumnus of multiple prestigious institutions, Felipe holds degrees in Mechatronics Engineering, Business Administration with a focus on Information Systems, and a postgraduate degree in Positive Psychology.